Ryan Pitylak here covering viral marketing for websites.
The question of whether your site, product, or service is inherently viral is an important one. Can you construct it so that it is? Well, in many cases the answer is yes, but it typically takes some thinking through before it can become viral. The incentive really needs [...]
Bookmark Sites are Viral
Matt Deangelis writes about how social bookmarks are on of the tools for spreading word about your product or service virally.
Social bookmarking sites allow users to create a set of content bookmarks. These bookmarks are organized by tags, which are (usually) arbitrary words or phrases the user can assign to content. This [...]
Viral marketing is one of the newest forms of formalized marketing on the internet. True viral marketing programs are only offered by a few great companies who really understand viral marketing. Some individual websites understand the power of blogs, web communities, and chat forums, and these companies are rewarded with rapid growth. Talk with Ryan [...]
Tapping into viral marketing on social networks is crucial to the success of a viral marketing campaign. Games and other fun widgets are the main ways to get your product or service noticed on these sites.
iMedia Connection’s Media Strategies Editor Jim Meskauskas wrote about social networks and viral marketing. He offered four items that good [...]
Word of mouth marketing is very powerful. Unfortunately, it works in a negative way more powerfully than it does in a positive way. I’ve heard that every upset person will tell 8 people about their bad experience, whereas a happy person may only tell 1 person. That effectively means that you better provide good service [...]
The following 6 viral marketing principals have been outlined by Dr. Ralph Wilson as indicators for the potential for virility of a product or service:
1. Gives away products or services
“Free” is the most powerful word in a marketer’s vocabulary. Most viral marketing programs give away valuable products or services to attract attention. Free e-mail services, [...]
Jure Leskovec and his associates write an article about the long tail and viral marketing. They present an analysis of a person-to-person recommendation network, consisting of 4 million people who made 16 million recommendations on half a million products.
They observe the propagation of recommendations and the cascade sizes, which we explain by a simple stochastic [...]