Is Your Service Inherently Viral by Ryan Pitylak
Ryan Pitylak here covering viral marketing for websites.
The question of whether your site, product, or service is inherently viral is an important one. Can you construct it so that it is? Well, in many cases the answer is yes, but it typically takes some thinking through before it can become viral. The incentive really needs to be there for someone to tell their friend, and the “payment” needs to be something other than money. For example, your experience with the service needs to get better when you have more people within your network using it. Otherwise, people don’t really care about telling their friends unless they’re the few who tell everyone. Getting to those people can be challenging, and although that’s important to get initial traction for your business, I would argue that you need more mass appeal to reach a “tipping point”.
- Ryan Pitylak