Ryan Pitylak

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Long Tail and Viral Marketing

Jure Leskovec and his associates write an article about the long tail and viral marketing.  They present an analysis of a person-to-person recommendation network, consisting of 4 million people who made 16 million recommendations on half a million products.

They observe the propagation of recommendations and the cascade sizes, which we explain by a simple stochastic model. They analyze how user behavior varies within user communities defined by a recommendation network. Product purchases follow a ‘long tail’ where a significant share of purchases belongs to rarely sold items.

They establish how the recommendation network grows over time and how effective it is from the viewpoint of the sender and receiver of the recommendations.

While on average recommendations are not very effective at inducing purchases and do not spread very far, they present a model that successfully identifies communities, product, and pricing categories for which viral marketing seems to be very effective.

Explore Ryan Pitylak Viral Marketing Services further:

• Ryan Pitylak Viral Marketing Services Home
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• The Long Tail and Viral Marketing by Ryan Pitylak
  Long Tail marketing, as defined by Chris Anderson, and the impact it has on viral marketing.
   

• Word-of-Mouth by Ryan Pitylak
  Effective viral marketing starts with word-of-mouth marketing.  Make your first customer happy.
   

• Social Networks and Viral Marketing with Ryan Pitylak
  Consumers are flocking to social networks to connect and socialize with their friends.  Tap into this market.
   

• Social Bookmarking Sites with Ryan Pitylak
  Sites dedicated to bookmarking are a great way to spread awareness virally for your product.
   

• Viral Marketing Principals with Ryan Pitylak
  The principals of viral marketing have not changed, even as viral marketing as an industry changes.

Ryan Pitylak
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