Ryan Pitylak

December 9 2009 by admin in Ryan Pitylak |33 Comments

Viral marketing is one of the newest forms of formalized marketing on the internet. True viral marketing programs are only offered by a few great companies who really understand viral marketing. Some individual websites understand the power of blogs, web communities, and chat forums, and these companies are rewarded with rapid growth. Talk with Ryan Pitylak about a viral marketing strategy for your website today.

Viral marketing is a tool which most businesses should use in their online marketing. Contrary to the traditional method of promoting their business and products, companies use viral marketing that encourages clients to create forums, blogs, and reviews. Businesses that understand the importance of these viral marketing strategies receive more opportunities to be found by new customers.

There are multiple ways to create viral marketing success.  The first strategy is to write compelling articles that will be picked up by third parties.  For example, if you write an article that is relevant to a targeted blog or site, you can contact that website, give them permission to use the article, and request a link back to you in exchange for the use of the article.  This adds content to their website, which helps their community, seo position, and overall website value.  You benefit from cross-over traffic to your website and from seo link value.

One of the primary goals with the article exchange strategy is to have your article tagged by users on the major bookmarking websites.  Examples include del.icio.us, digg.com, and technorati.com.  You must write content compelling enough to be organically tagged by these bookmarkers.  If your content is really compelling, it can result in a lot of links, which will later result in a lot of cross-over traffic.

Another viral marketing strategy is to reach out to the blogger community and let these bloggers know about your product or service.  This is a particularly sensitive topic, because these bloggers receive many product and service review requests.  Unlike the local media publications, which have a system in place to take new content, most bloggers do not have the systems to handle the massive number of review requests they receive.  Due to this inundation, they can become irritated if you continuously bug them about your product or service.  You must understand their blogging style, the topics they blog about, and an explanation of why your product or service is relevant and important to their community.

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