Social Network Marketing
Tapping into viral marketing on social networks is crucial to the
success of a viral marketing campaign. Games and other fun widgets
are the main ways to get your product or service noticed on these sites.
iMedia Connection's Media Strategies Editor Jim Meskauskas wrote about
social networks and viral marketing. He offered four items that
good viral marketing campaigns share:
- Entertainment: the
marketing is entertaining.
- Utility: what is
being marketed is something the reader can use.
- Palpable reward: the
marketing provides instant gratification.
- Uniqueness: the
marketing is like nothing the reader has ever seen.
He
also describes the difference between frictionless and active viral
marketing campaigns. Frictionless occurs when the audience spreads the
good word via usage, such as Hotmail. Active viral marketing occurs when
the audience spreads the word via actively recruiting non-audience
members into the audience.
So, make a fun
application that people will want to use, tell their friends about, and
use. Find a way to increase your brand awareness using from this
tool, and potentially drive cross-over traffic to your website.
Explore
Ryan Pitylak Viral Marketing Services further:
Ryan Pitylak
(512) 826-5330
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