Ryan Pitylak

Viral Marketing Services
 

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Word of Mouth Marketing

Word of mouth marketing is very powerful.  Unfortunately, it works in a negative way more powerfully than it does in a positive way.  I've heard that every upset person will tell 8 people about their bad experience, whereas a happy person may only tell 1 person.  That effectively means that you better provide good service and have a great product.

Pete Blackshaw asks some good questions that any company seeking to perform viral marketing should address:

• Are we nurturing or compromising the integrity of trusted consumer-to-consumer conversations? Are marketer-designed word-of-mouth programs helping or hurting?
   
• Are we sufficiently transparent in the way we message with consumers in the so-called "trust zone"? If we're not, what's the risk and associated cost?
   
• If we use incentives to drive word-of-mouth, are there important disclosure obligations? Should a more rigorous disclosure standard apply to younger consumers and/or their parents?
   
• Why even consider offering incentives to consumers when viral brand enthusiasts are already sitting in our corporate opt-in database? Maybe we just need to retool our segmentation models.
   
• If things go wrong, who's accountable: the brand group, the agency, or the viral marketing firm?
   

Explore Ryan Pitylak Viral Marketing Services further:

• Ryan Pitylak Viral Marketing Services Home
  Explore the world of viral marketing with Ryan Pitylak
   

• The Long Tail and Viral Marketing by Ryan Pitylak
  Long Tail marketing, as defined by Chris Anderson, and the impact it has on viral marketing.
   

• Word-of-Mouth by Ryan Pitylak
  Effective viral marketing starts with word-of-mouth marketing.  Make your first customer happy.
   

• Social Networks and Viral Marketing with Ryan Pitylak
  Consumers are flocking to social networks to connect and socialize with their friends.  Tap into this market.
   

• Social Bookmarking Sites with Ryan Pitylak
  Sites dedicated to bookmarking are a great way to spread awareness virally for your product.
   

• Viral Marketing Principals with Ryan Pitylak
  The principals of viral marketing have not changed, even as viral marketing as an industry changes.

Ryan Pitylak
(512) 826-5330